Digital Marketing and Growth Manager
About Asti Infotech:
Join an exhilarating journey with Asti Infotech, an innovative, high-growth startup. Experience premium learning programs and world-class partnerships, shaping tomorrow’s trailblazers. At Asti, we believe in unleashing every individual’s potential for greatness. With unmatched expertise, our mission is to revolutionize technology in the mobility landscape. Asti Infotech leads as a SaaS product company, offering customizable solutions for business process optimization and efficiency enhancement through automation. Our vision drives us to develop smarter, safer, simpler, and cost-effective technology solutions for complex business challenges.
Job Title: Digital Marketing and Growth Manager
Total Experience – 2-4 Years
Department – Digital Marketing and Growth Manager – B2B Business
Education – Bachelor’s degree
Location: Bangalore
Job Type: Full Time
Key Responsibilities:
- Design content marketing strategies and set short-term goals.
- Online and offline marketing: hands-on experience with digital media, display, social, email, and affiliate channels.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
Role Requirements:
To excel in this role, you should bring the following qualifications and qualities:- Bachlore degree in Marketing or relevant field.
- 3+ years of hands-on marketing experience in a B2B role.
- Excellent understanding of B2B marketing.
- Demonstrated ability to manage the budgeting process and use of analytical skills.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies.
- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
- Excellent communication skills
Skills
- B2B Marketing
- Marketing Campaigns
- Demand Generation
- Lead Conversion
- Content Creation
- Sales
- Multivariate Testing
How to apply
If you are passionate about working and want to be a part of the strategic team at Asti Infotech reach out to our HR at careers@astiinfotech.com