Role & Responsibilities –

We are looking for individuals excited about the 0-to-1 journey. If you’re searching for a structured playbook, this may not be the right fit. However, if you’re eager to create the playbook from scratch and drive meaningful growth, we’d love to hear from you.

As the Growth & Performance Marketing Lead, you will take ownership of revenue-driving paid channels and collaborate closely with product marketing, content marketing, sales, and design teams to shape our growth strategy.

Key Responsibilities:

• Performance Marketing: Develop and execute performance marketing strategies across platforms like Google, LinkedIn, Bing, Meta, Reddit, and Capterra.
• Manage and optimize campaigns for maximum ROI through A/B testing, audience segmentation, and continuous performance monitoring.
• Implement strategies to improve conversion rates (CRO) across all initiatives.
• Analyze performance data, track KPIs, and provide actionable insights.
• Effectively manage budgets to maximize impact and drive growth through experimentation.
• Account-Based Marketing (ABM): Design and execute personalized marketing campaigns targeted at key accounts to accelerate pipeline growth and conversions.
• Partner with sales teams to align ABM strategies with sales goals and create tailored engagement plans.
• Leverage tools like intent data, CRM platforms, and marketing automation for hyper-personalized outreach.
• Build and lead a team of BDRs to convert leads into revenue while collaborating on ad creatives and landing pages.

Go-To-Market Initiatives:

• SEO: Optimize website content and performance to drive organic growth.
• Brand Marketing: Strengthen Asti Infotech’s brand identity with compelling campaigns across multiple channels.
• Webinars: Manage end-to-end webinar execution to generate engagement and leads.
• Influencer & Partnership Marketing: Develop co-marketing initiatives with industry influencers to expand reach and credibility.
• Offline Events: Organize and execute offline events to enhance brand visibility and community engagement.
• Content Distribution: Ensure content reaches the right audience through strategic distribution.
• Lead Magnets: Develop valuable resources like templates and calculators for lead generation.
• Community Building: Build and nurture a strong community of potential and existing customers.
• Podcasts: Conceptualize and launch a podcast to establish industry thought leadership.
• Ideal Candidate
• 2+ years of experience in performance and/or digital marketing within a fast-paced environment.
• Proven track record in growth marketing with strong expertise in at least one advertising channel for B2B SaaS.
• Entrepreneurial mindset with the ability to thrive in ambiguity and take ownership.
• Strong analytical and problem-solving skills with a performance-driven approach.
• Passionate about learning new products and industries, with an eagerness to dive into technical details.
• Exceptional communication skills, both written and verbal.
• Detail-oriented, self-driven, and proactive with excellent follow-up skills.
• Ability to adapt quickly in a dynamic, fast-moving environment.
• A sense of humor and the ability to not take yourself too seriously.
• Good to Have: Experience marketing to CFO personas.
• Familiarity with billing systems, CPQ, and accounting platforms.
• Experience managing a small team of interns.
• Basic knowledge of marketing automation tools.